Environmental factors that affect apple s global and domestic marketing decisions

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Environmental factors that affect apple s global and domestic marketing decisions

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Share on Facebook Businesses large and small are affected not only by their own internal factors, but also by environmental factors over which they have little if any control.

To ignore the outside factors is to set yourself up for failed marketing and lost revenue that can, in turn, affect the health of your entire brand. Economic Factors Local, national and global economies are perhaps the greatest environmental factor to be dealt with for any small business.

When times are good, sales are up. When times are bad, the focus on your marketing strategies and promotional methods should multiply many times over. Both local and national economies can influence marketing decisions by determining how much expendable income your consumer base has to spend and how much fear they may have about spending it.

Businesses that deal with necessities are less likely to be seriously affected by downswings, although a reassessment of the product line and its price point may be in order.

Environmental factors that affect apple s global and domestic marketing decisions

Businesses who cater to an industry driven by elective purchases can see far more serious negative effects from an economic downturn.

Laws and Government Changing laws affect all aspects of business, marketing included. New taxes on business can affect your bottom line and require a reduction in the amount of marketing you produce. New laws governing consumer age limits, licensing requirements or any number of other factors can place limits on the consumer and hinder your opportunities to sell.

In some cases, new laws can be directed at controlling your marketing efforts directly. For example, privacy laws may remove valuable access to consumers and cause a change in marketing strategy altogether.

Supply Lines Product supply lines are affected by factors such as weather, natural disasters and the cost of fuel. When your product supply is affected, so is the way you market your products.

If supply costs suddenly double due to political issues abroad, you may have to change your marketing from a price-focused approach.

You also may have to put major marketing initiatives on hold until the supply becomes more reliable or costs level out. On the other hand, if supply costs suddenly drop due to cheaper labor and a struggling job market, your marketing may be able to shift focus to the great deals to be had.

Consumer Trends Market trends can change the entire direction of your businesses marketing with very little notice and to great effect. Trends can be the result of endorsements, fads or any sudden change in consumer preference or buying habits on a large scale.

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When trends change, your marketing must respond to position products and the brand itself in a new light to remain a valid option for the consumer and not fall out of favor.

For example, you have been touting your brand of widgets as the most stylish available for the past 10 years but the market suddenly trends strongly toward high-tech over style when it comes to widgets. It is up to your marketing to reposition your widgets as technologically advanced and viable in the new market climate.

Morello is a professional writer and adjunct professor of travel and tourism.They affect a company’s reputation and help to define a business model that will thrive even in environmental and ethical factors into account when allocating capital, so that sustainable innovation is Incorporating ethics into strategy: developing sustainable business models.

Some of the environmental factors affecting global and domestic marketing decisions include: social environment, economic environment, technological environment, competitive environment, cultural environment, political/legal environment, and ethical environment. Exchange rates affect businesses in 2 ways: cost of import and export competitiveness.

1) Cost of import - The cost of a business that has to import goods/material is affected by exchange rate. If its native currency is weaker, the cost of goods purchased overseas becomes dearer and that raises the business's cost of doing business.

International marketing environment consists of global forces, such as economic, social, cultural, legal, and geographical and ecological forces, that affect international marketing decisions.

3. International marketing environment for any marketer consists of internal, domestic, and global marketing forces affecting international marketing mix. Factors Affecting Demand Even though the focus in economics is on the relationship between the price of a product and how much consumers are willing and able to buy, it is important to examine all of the factors that affect the demand for a good or service.

‘Global Strategy’ is a shortened term that covers three areas: global, multinational and international strategies. Essentially, these three areas refer to those strategies designed to enable an organisation to achieve its objective of international expansion.

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